What Do You Think?

What do you think of the new P & O Cruises 2015 brochure?

I would imagine that many hundreds of thousands of pounds and many man hours have been spent developing this new brochure . No Company changes their look dramatically without hours of consultation and deliberation, as the wrong look can seriously damage the brand.

I am not sure about this look though. I understand the need to show off their newest ship, Britannia, hence it being on the front, but is the image strong enough? and what message are they trying to convey? Are they going for a more modern look – perhaps alienating the traditional and loyal cruise customers that make up a vast number of their customers? Time will tell…….

I have taken a quick show of hands with friends and family and 80% prefer the old brochure front, saying that it looks like a cruise brochure and the picture is attractive.

What are your thoughts?