The first ship in Uniworld’s first brand just for young travellers, U by Uniworld, just began its maiden voyage along the Seine River.

The line’s newly renovated sister ships– The A and The B– offer immersive, fun and adventurous travel for customers aged between 21 and 45 years old.

The news of this new brand was announced back in December 2016 as an attempt to open up river cruising to new travellers who usually opt for local experiences and nightlife.

President and CEO of Uniworld, Ellen Bettridge, stated: We are targeting an active traveller between the ages of 18 and 40, with everything from the decor, dining and cocktail service to the land activities thoughtfully curated to appeal to, and meet the needs of, this audience’. 

The B ship set sail on Saturday 7th October with supermodel Petra Nemcova leading the renaming ceremony on board, where guests released lanterns to symbolise the changeover from Uniworld’s River Baroness ship to The B.

The 120-passenger vessel was renamed following extensive renovations and design changes; both the A and the B have a black exterior and feature a sleek interior design with open communal spaces and rooftop lounges.

The B features four suites, 26 balcony bedrooms, 29 studio bedrooms and two studio bedrooms with triple occupancy, all of which boast waterfront views and equipped built-in Bluetooth speakers.

Guests can also enjoy two rooftop venues, a spa, mixologists, international DJs, communal tables for dining, and farm-to-table cuisine.

Both vessel’s itineraries begin in April 2018 with prices starting at £159 per person per day and will sail along the Rhine, Main, Danube and Seine Rivers with overnight stops and longer stays available in major cities – including Paris, Vienna, Amsterdam and Budapest.

But, what do you think about this brand? Do you think this is fair? Have your say in our poll…

 

Would you sail on this voyage aimed to younger travellers? Do you think cruises should be aimed at all ages or is this the start of a new trend that could see cruises aimed at older travellers? Leave us your comments!

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