It is official; the luxury river cruise line, Uniworld, is launching a new brand designed for guests of the ages 18-40.
The new line will be named U BY UNIWORLD and has been created in the hope of providing a more youthful and modern experience focusing on time spent on shore via longer stays in port.
The move aims to open up river cruising to new travellers who usually opt for local experiences and nightlife. The adventurous experiences that U will offer to the next generation of river cruisers will take them along the popular and picturesque rivers of Europe, visiting cities such as Amsterdam, Paris and Budapest.
President and CEO of Uniworld, Ellen Bettridge, stated: ‘U BY UNIWORLD will deliver the same superb quality of authenticity and personalisation that the Uniworld brand is celebrated for, while offering a new way of exploratory, younger travellers to experience the pulse of Europe.’
Uniworld will renovate two 116-passenger ships, River Baroness and River Ambassador, to give them more of a contemporary look and feel that will ensure that they’re tailored to the U BY UNIWORLD experiences. New onboard features will include communal dining tables, a new culinary programme, cocktail mixologists and international DJ’s.
Bettridge continues: ‘We are targeting an active traveller between the ages of 18 and 40, with everything from the decor, dining and cocktail service to the land activities thoughtfully curated to appeal to, and meet the needs of, this audience’.
U BY UNIWORLD will offer immersive, experiential itineraries, focusing on longer stays in destinations to connect explorers to local experiences and vibrant nightlife scenes. Fun-seeking travellers will also have the opportunity to meet locals, discover restaurants and bars in each city, and enjoy both independent discovery and adventurous excursions.
So, that is your Uniworld news today! What are your thoughts on the announcement? What did you vote in the poll? Are you a fan of this new brand aimed mostly at younger ages? Or would you prefer for the line to stick to all ages? Should more cruise lines do this too? Leave us your comments!