Have you ever made a spur of the moment decision to buy something?
What is the most expensive purchase you made on Impulse!!!
I just booked a cruise. I wasn’t going away this year. Decided to do the bathroom instead then an offer caught my eye. Funnily enough the offer was not the deal I booked but there you go. I may buy on impulse but am I a little discerning too.
What is the definition of impulse buying?
“Spur of the moment, unplanned decision to buy, made just before a purchase. . “
Research suggests that emotions and feelings play a decisive role in purchasing, triggered by seeing the item in question or something showing the item. Perhaps even hearing a product described on the TV, or Radio.
Are we really this gullible?
“I don’t impulse buy”, I hear you say?
That is what you are saying right now, but stop and think. I know you have one of the those stupid gadgets that are supposed to make life easier stashed somewhere in a drawer or back of a cupboard where it has not seen the light of day since the day you brought it home. I would love to say this is not me but I do have a curly cucumber cutter that turns a cucumber into a spiral? Why? I have no idea… I also have a salad dicer, a super slicer, an egg poacher, a back scratcher, an egg slicer, a fondue set, a soda stream the list is endless…
Here are my explanations as to why we impulse buy.
2. The limited offer. We have an inbuilt switch that does not want to lose out on a deal. Stores play on this with hurry offer ends soon, or limited period don’t miss out. It triggers this primeval urge not to lose out and we buy it.
I have to say this is not my style I prefer the give the customer all the information they need approach and let them make an informed decision themselves, afterall if they need to know something else they will ask. However beware these sellers are out there waiting for unsuspecting victims.
Anyway. Back to the impulse buying…
Come on I want to hear it. What have you bought and what did it cost?
MY TOP TIP: Stop, think and go get a coffee. The item is not going anywhere in the next 20 minutes.
Weigh up the pros and cons and then make the decision that is right for you.
About Me
I have worked in the Travel Industry for 33 years, ever since leaving school. My Dad was in the Navy so I guess I get my wanderlust from him. I was a Manager in a successful Travel Agency for 16 years before joining Cruise.co.uk. I am married and have a son who…
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