Royal Caribbean has announced it will break new ground this summer with an immersive five-day Snapchat experience.
Beginning June 21st and continuing through to June 25th, the cruise line’s Snapchat channel will take viewers deep below the ocean’s surface through a custom scuba mask called SeaSeekers that allows users to Snapchat from underwater.
Guests can follow Royal Caribbean‘s Snapchat or use the hashtag #SeekDeeper to follow along on other social media channels.
Some of the world’s most renowned divers will participate in the campaign, including marine wildlife photographer and conservationist Roberto Ochoa, who will showcase the annual migration of Whale Sharks in Cozumel, Mexico.
Later on, marine biologist Gabriela Nava will snap images of a coral reef restoration project in Mexico, and free diver Ashleigh Baird will also give users a unique perspective of Belize’s Great Blue Hole underwater sinkhole.
“The SeaSeeker will enable all adventure-seekers to get a front-row seat to the thrilling adventures found underwater in a way that has never been possible before,” said Royal Caribbean International’s chief marketing officer and senior vice president of marketing Jim Berra.
“Snapchat continues to be a favorite channel for curious travelers and is the ideal platform for this first-of-its-kind undersea exploration.”
Berra said that Royal Caribbean has already applied for a patent in hopes of making the SeaSeekers mask an exclusive offering for its guests.
The cruise line has developed a reputation for delivering innovative industry firsts, introducing the cruise industry’s first Chief Meteorologist earlier this month.
What do you think of the Snapchat news? Do you like the underwater theme? Would you try it? What is your favourite Royal Caribbean feature? Leave us your thoughts and comments!
Has Technology Overstepped The Mark? What do you think? Do you prefer the traditional way of doing things or do you think new technology like this is the next best thing for your onboard experience?