Princess Cruises documentary puts off travellers

September 25, 2014

Princess Cruises has defended its decision to allow cameras on board one of its liners after travel agents claimed tourists have been put off by its documentary The Cruise Ship.

Paul Ludlow, Princess Cruises’ managing director in the UK and Europe, stated that the company is currently 50 per cent ahead of its sales target and he claimed the series “really picked up momentum” over the course of its run, reports Travel Mole.

He said: “Our weekend web traffic has doubled and enquiries have spiked, particularly from those new to brand. We hope this effect is being felt across the industry and we’ve received a number of comments from agents that the series led to a sharp increase in new-to-cruise customers.

Royal Princess

“Of course we welcome comments from both travel agents and guests, and are in the process of reviewing all the feedback we have received. This will help us determine the success of the show and potential for a second series.”

But travel counsellor Helen Wheatley claims tourists have been put off booking a cruise as a result of the four-part documentary, with one would-be cruiser describing it as their “worst nightmare” after seeing the show.

She said: “Why do cruise lines such as Princess allow cameras on board, when they should know that editing will paint them in a light to entertain viewers, not always to their advantage?”

Personal travel advisor Jane Haughey added that she believes it was a “daft move” on the part of Princess Cruises, due to the fact the liner depicted in the programme came across as a “party ship”, which may be off-putting for some people considering booking a cruise trip.

She noted: “I did have to persuade a client that it very much depends on where the ship is located and a cruise that is going to the Caribbean will have a large amount of US passengers on it.”

In order to make the ITV series, cameras were on board Royal Princess for a five-week period last year, with the voiceover provided by comedian, actor huge cruise fan John Thomson.

Did you see The Cruise Ship? Did it put you off?