Why Choose to Cruise?

Cruising is the ultimate way to explore the world without the logistical fatigue of traditional travel. It offers a seamless blend of discovery and downtime: you wake up in a breathtaking new city every morning, then return to a sanctuary of fine dining and entertainment at night. It is the only holiday where the journey is just as exciting as the destination.

The real beauty is that you unpack just once, yet your scenery changes daily. There are no missed train connections, no hauling heavy suitcases between hotels, and no hunting for a restaurant after a long day on your feet - because world-class cuisine is always waiting for you back onboard. Whether you want to race down a waterslide, watch a West End-style musical, or simply read a book by the pool as the ocean glides by, the pace is entirely yours to set.

Types of Cruising

Cruising isn't one-size-fits-all. Choose the style that suits your holiday habits.

Explore Our Beginner Resources

Tips, tricks and guides to move you from "interested" to "expert".

Myth Busters

Let’s look at the reality behind common cruising misconceptions.

"I’ll feel trapped."

The Reality: Modern ships are essentially floating cities. With promenades, parks, multiple pools, and 15+ bars and restaurants, the scale is vast. Furthermore, you are in a new port nearly every day, spending much of your time ashore exploring. With a huge variety of shore excursions available, you will actually spend a significant portion of your holiday off the ship, actively exploring new destinations.

Click here to learn about shore excursions >


"It’s too formal."

The Reality: While you can wear a tuxedo if you wish, it is rarely required. Most lines operate a "smart casual" policy, and ships like Norwegian and Virgin Voyages have abandoned dress codes entirely.

Click here to find out the dress codes for popular cruise lines >


"I’ll get seasick."

The Reality: Modern stabilisers are incredible pieces of engineering designed to counteract motion. On most days, the movement is imperceptible. Top Tip: Mid-ship cabins on lower decks offer the most stability.

Click here for our top tips on how to avoid seasickness >


"Cruising is just for retirees."

The Reality: The industry has evolved massively. While classic, traditional lines still exist, today's fleets cater heavily to young couples, solo travellers, and families. Whether you want a neon-lit nightclub, a tattoo parlour at sea, or a high-tech kids' club, there is a ship for every generation.

Click here for reasons why you should book a family cruise >


"I’ll be bored on sea days."

The Reality: Sea days are often the highlight! You can try skydiving simulators, attend a wine-tasting masterclass, ride a rollercoaster, or simply retreat to a quiet, adults-only spa. You will likely run out of time before you run out of things to do.

Click here to explore 12 free things to do on a cruise >


"It’s too expensive once you are onboard."

The Reality: Cruising actually offers some of the best value in travel. Your basic fare covers your accommodation, transport, world-class entertainment, and all your main meals. By booking an 'All-Inclusive' package upfront, you can lock in your drinks, Wi-Fi, and tips, leaving you with zero hidden costs.

Click here to discover the best all-inclusive cruise lines >


"The food is just endless buffets."

The Reality: While the casual buffets are fantastic, they are just the start. You will enjoy elegant, multi-course meals in the Main Dining Room included in your fare. Many ships also feature speciality venues designed by Michelin-starred chefs, offering everything from authentic Japanese teppanyaki to high-end steakhouses.

Click here to find the best cruise lines for foodies >

Choosing Your Ship

Not all ships are created equal. Finding your "vibe" is crucial.

Explore Our Cruise Line Guides

Everything you need to know before you book your cabin.

Tips & Tricks

The logistics you need to know before you go.

  • Download the App Before You Go: Almost every cruise line now uses a dedicated smartphone app. Download it at home to complete your check-in, book your dining times, and even reserve theatre seats before you board.

Click here to find out more about cruise line apps >


  • Pack a 'Day One' Carry-On: Your heavy suitcases are taken at the terminal and delivered directly to your cabin, which can take a few hours. Keep your swimwear, sun cream, medication, and travel documents in a small rucksack so you can hit the pool or grab lunch immediately.

Click here for more packing tips >


  • Hide the Suitcases: Cabin space is brilliantly designed, but bulky luggage can get in the way. Once you have unpacked into the wardrobes, slide your empty suitcases neatly under the bed to maximise your room space.

Click here for more cruise cabin hacks >


  • Beware of Maritime Roaming: As soon as the ship sails away from the coast, switch your phone to 'Airplane Mode'. Mobile roaming charges at sea can be astronomical. Connect to the ship's Wi-Fi packages instead!

Click here for tips on Wi-Fi at sea >


  • Travel Insurance is Essential: Ensure your policy specifically covers "Cruise". This is vital as it covers unique maritime scenarios like missed port departures or cabin confinement due to illness.

Click here to learn more about cruise travel insurance >


  • Port Parking Logistics: If you are sailing on a no-fly cruise from Southampton, always book your port parking well in advance to secure the best rates and the closest proximity to your specific ship's terminal.

Click here for our Southampton parking guide >


  • Beware of 'Ship Time' vs. Local Time: When exploring ashore, always ensure your watch is set to 'Ship Time' rather than local port time. The ship waits for no one, and local time zones can occasionally differ from the ship's official clock!

Click here for more embarkation tips >

Destinations

Where should you go for your maiden voyage?

Explore Our Destination Guides

Expert advice on where to sail, when to go, and what to see.