Costa Crociere intends to use attractive pricing and a marketing drive to repair its image and build up bookings, following the tragedy that beset the passengers of the Costa Concordia earlier this year.

According to Seatrade Insider, the company's chief executive Pier Luigi Foschi explained that Costa is now "planning a comeback" through the media, just a short time after doubts were expressed as to whether the brand could survive the aftermath of Concordia's sinking.
In an interview with the publication, he said that the Costa will launch a "multifaceted and rather complex" marketing strategy, with pricing key to recovery in the market.
Despite some passengers still having reservations about Costa, the company recently reported record volumes of Easter bookings.
Mr Foschi was quoted saying: "Now is the time we are planning a comeback for Costa through the media, hopefully in our own space and hopefully what we want to say."
Reports this week suggest that plans are afoot to refloat the Costa Concordia, which currently remains partially sunk off the coast of the island of Gigilo.
Would you be willing to embark on a Costa Cruise following the tragedy of the Concordia?
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