Azamara update

[Haworth, Wokingham]

Variations on this post seem to go straight to unapproved

Royal Caribbean Group said it is selling its Azamara luxury cruise line for $201 million in cash to private-equity firm Sycamore Partners

John

[annie, Glasgow]

Variations on this post seem to go straight to unapproved

Royal Caribbean Group said it is selling its Azamara luxury cruise line for $201 million in cash to private-equity firm Sycamore Partners

John

How Interesting.

However there is an $170 million impairment charge.

Royal Caribbean Group selling Azamara to private equity firm Sycamore (seatrade-cruise.com)

Must pop down to Shieldhall for a possible last glimpse (I know an unnecessary journey )

Annie

[Issyalex, Glasgow]

You just bet me to posting this news John.

[Issyalex, Glasgow]

How Interesting.

However there is an $170 million impairment charge.

Royal Caribbean Group selling Azamara to private equity firm Sycamore (seatrade-cruise.com)

Must pop down to Shieldhall for a possible last glimpse (I know an unnecessary journey )

Annie

Annie the best places to get a good view of the ships are either the QEUH multi-storey car park for a distance view or for a close up view go just behind the electrical box across from the cleansing dump at Shieldhall. Yes you guess right we’ve viewed them! 😂😂 6900C997-6A5E-4B41-86C5-FE80786B22D2.jpegA12AC814-5CE2-4770-8878-5CE56C67E070.jpeg2E380BB6-3864-46B6-ABF6-179C57800FE3.jpeg8D0F6F01-1975-46E1-93A0-E705779A7E73.jpeg

[mike, lanarkshire]

Wonder how long they’ll be docked there, it seems a lifetime now.

[annie, Glasgow]

Wonder how long they’ll be docked there, it seems a lifetime now.

Well the bean counters are truly in charge now so...........................

[Haworth, Wokingham]

I think this has been on the cards for a while, the acquisition of Silversea was the final piece in the jigsaw, when Azamara launched they were great value but then went down the more inclusive route and latterly were sometimes more expensive than Seabourn for comparable trips but not quality.

[Topdeck, London]

I have said this before I think RCCL missed a trick with ACC.

It became known as the secret cruise line as people just did not know about it and the prices were very good for the product.


I think they could have gone to direct selling only marketing only to existing customers of RCI and X.
Presentations sales on the ships to drive sales.


The savings in costs would have made the pricing very competitive for people already into cruising and looking for something more exclusive and upmarket.


The initial product was very good, partially inclusive(more than enough for most), good food and good entertainment.

once they went "more inclusive" they prices themselves out of their niche