The massive growth in the cruise holiday market has naturally led to a more and more diverse customer base, cruise lines have recognised this fact are increasingly aware of the needs of its differing clientele. Onboard dining being one of the main priorities when it comes to customer expectations being met, and overall enjoyment of the cruise experience, NCL for one have decided to launch a new menu option on all of its ships.
Norwegian Cruise Line has just launched a new kosher menu for all passengers for no extra charge. Furthermore, if there is a group of over 60 people, fresh kosher food will be cooked on board in a kosher kitchen. Passengers will be able to have kosher food on all cruises as long as they order them 30-days in advance. The meals will be under the strict supervision of the Orthodox Union and catered by Borenstein Caterers.
For the unfamiliar, “Kosher” is a term used to describe foods that comply with dietary guidelines set by traditional Jewish law. These laws determine which foods may be consumed and how they must be produced, processed, and prepared. Those who opt for a kosher meal will be able to choose from a variety of options including meat, chicken, fish, etc. The meal will also come packaged with sealed dishes. Each meal will consist of a first course, main course, two additional side dishes and dessert.
“We are now setting a new standard in the global industry, and now kosher, rich and varied food will be part of the culinary experience we offer in all of our ships,” said Nick Wilkinson, vice president of Norwegian Cruise Line. “More and more Jewish families are choosing to take vacations on our luxury cruise ships, and we see great importance in providing suitable solutions to the Kosher public among our customers,” Wilkinson said. “The decision to serve kosher meals at no extra cost is a testament to the great importance we attach to this market.”
Special consideration will also be taken for Shabbat and holiday meals. On Shabbat, guests can receive challah and red or white wine and on Passover, guests can register in advanced for Matzah. Additionally, the ships will be decorated for holidays such as Hanukkah, and rooms will be available for those who wish to light candles or pray.
Do you think it’s a good thing that individual religious needs are being catered for in this way, or could this lead to a situation of trying to please too many people too much of the time?
I’d love to hear your thoughts.
Bye for now.