Amadeus River Cruises has just announced they are launching a series of sailings especially for millennial travelers in 2019.
The six-day cruises will sail on the Danube, Rhine and Rhone rivers, and each will be hosted by a widely-recognised figure from social media.
The influencers will facilitate programmes onboard centered around topics including healthy living, fitness and nutrition.
Amadeus has formed a strategic partnership with Salt Lake City-based Zaven Global, an incentive travel and promotion specialist, to promote and launch the cruises designed specifically for millennials.
“In working together with Amadeus River Cruises, we at Zaven Global have created a platform in which the celebrity influencer benefits from a new and exciting way to engage with their audience as they promote their brand.
We are excited to introduce river cruising to a new generation,” stated Rob Bezdjian, president of Zaven Global.
It will all kick off with a spring 2018 sailing on France’s Rhone River on the Amadeus Provence, which will have the social media hosts onboard.
The names of the social media stars have not yet been released, but travellers can expect the individuals to start sharing their experiences with their millions of followers soon.
Amadeus is the second river cruise line to target the millennial market with Uniworld Boutique River Cruise Collection creating U by Uniworld, whose first millennial cruises depart this spring.
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Uniworld Creates A Cruise Just For Young Travellers… U BY UNIWORLD has been created in the hope of providing a more youthful and modern experience focusing on time spent on shore via longer stays in port…// END - About the Author ?>