Royal Caribbean International has just launched an app that will transform passengers’ photos into videos matched to a soundtrack.
The new tool will be called SoundSeeker and the Artificial intelligence (AI) will use Google Cloud Vision to identify objects, facial expressions and colours in a photo.
SoundSeeker will find musical elements corresponding to each mood in the picture to compose an audio and visual photo album.
Guests onboard will be able to upload three photos of their choice to soundseeker.com and the AI will analyse them based on colour, backdrop, landscape, emotion, body language and facial expression.
Royal Caribbean’s chief marketing officer, Jim Berra, said: “People of all ages crave new ways to share their best experiences on social media.
This unprecedented tool allows you to put a completely unique, multisensory spin on sharing those memories– now friends and followers can see and hear your life’s adventures.”
Royal Caribbean has been working with Berklee College of Music in Boston, US, for over a year to develop the technology.
As a part of the process, the teams reviewed hundreds of music tracks along with 10,000 photos before matching 2.5 million combinations to one of 10 moods.
Berra commented: “SoundSeeker is the latest proof point of Royal Caribbean innovation and how we focus it on delivering unexpected, memorable experiences.
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