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Royal Caribbean Joins Forces With The Eurovision Song Contest

Royal Caribbean Joins Forces With The Eurovision Song Contest

Royal Caribbean has created the ultimate duet by signing as the official cruise line partner of the world-renowned Eurovision Song Contest for 2024 and 2025.

Hitting the high notes as well as the high seas, the cruise line will bring to life a broad range of moments and experiences, including brand exposure throughout the word’s largest live music event, host-city promotion, and more.

“As two world-renowned brands that are known for delivering memorable moments to millions across the globe, the combination of Royal Caribbean International and Eurovision Song Contest makes the ultimate partnership that will bring to life the very best of world-class live entertainment and a fusion of cultures from all over. With more than 60 historic years of the Eurovision Song Contest, we’re proud to partner with an iconic brand that has a global audience, which only continues to grow with the popularity of an event that has become a cultural moment for so many around the world.”


Ben Bouldin, Vice President of Europe, Middle East and Africa, Royal Caribbean International

The exciting new collaboration will debut ahead of this year’s upcoming 68th Eurovision Song Contest, set to be held in the vibrant city of Malmö, Sweden in May. Additionally, this will also mark the start of Royal Caribbean’s highly anticipated European season, with six award-winning ships sailing from eight cities across the continent- visiting a stunning line-up of landmark destinations.

Royal Caribbean’s 2024 summer season line-up will combine live entertainment, exploring the world and creating lifelong memories. Guests will be blown away with full-scale shows across four signature “stages” (air, ice, water, and theatre), as well as live music and comedy.

“We’re thrilled to announce our exciting new partnership with Royal Caribbean International. The Eurovision Song Contest and Royal Caribbean share a passion for creating unforgettable experiences that unite people from all around the world. We look forward to making new memories for our fans and guests alike and can’t wait to set sail together on this new adventure!”


Martin Österdahl, Executive Supervisor for the Eurovision Song Contest

Fans should keep their eyes peeled in the coming months for details on how to get tickets to the 68th annual Eurovision Song Contest with Royal Caribbean!

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