New Announcement From Virgin Cruises Shocks Cruising World
Virgin Cruises have just announced more details of their upcoming cruise line set to launch in the next few years. In fact, the cruise line has now changed their name entirely to Virgin Voyages. Richard Branson led a press conference in Miami to explain his vision for his new line, which is set to launch three ships between 2020 and 2022. Controversially, Branson said “the name cruise is pretty awful so I don’t like that. I don’t know why people call their companies cruise companies.” He also said that his brand would “change cruise for good” and that guests will also be known as “sailors” rather than passengers. Explaining his vision for the brand he said: “The only reason we ever go into a new industry is if we feel it’s lacking in something and I think the cruise industry, there is a lot of people who just would never go on a cruise ship. We basically decided, ‘Let’s have a blank sheet of paper, let’s create the kind of voyage company that we would like to go on,’ and that’s what we’ve done.” The CEO of Virgin Voyages Tom McAplin also said that their cruises would be “a departure from the ordinary getaway.” These three ships will begin construction in the next few years, with the steel cutting for the first ship set to take place early next...
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