“Our cruise ship is going to be a real statement of small and bespoke. Our ship is a one-off.”
Saga Cruises has just pledged to set “a new standard” of quality for ex-UK cruises when Spirit of Discovery launches July 5th 2019.
The 999-guest vessel will be the first ship to be christened in Dover following the first two stages of a £250 million redevelopment project at the port.
The line’s chief executive, Robin Shaw, has promised the prompt arrival of Spirit of Discovery: “We are at the intense phase of building this cruise ship– and we are nearly at the finishing line.
We have called our product ‘boutique cruising’ and quite often I get asked ‘what is that all about?’
What I try and do is draw comparisons between us and a boutique hotel. When I say boutique hotel you think of certain things.
The first thing you think of is it is going to be small– and we certainly are.
Our cruise ship is going to be a real statement of small and bespoke. Our ship is a one-off.”
Saga’s second new build, Spirit of Adventure, will launch in Summer 2020 and guests should prepare themselves for it to be “completely different” compared to Spirit of Discovery in terms of design.
Shaw revealed technology would not replace the first-class service onboard which Saga prided itself on when the ship launched.
“We must set a new standard in terms of quality and service when it comes to cruising out of the UK,” he commented.
“There will be no one better when it comes to those characteristics.”
Spirit of Discovery’s sold-out maiden voyage around the British Isles will sail from Dover on July 10th.
Dover has been described as the “true and right place” to launch Spirit of Discovery, by Nigel Blanks, Saga’s chief operating officer.
Only last week, Saga announced its decision to move to all-inclusive cruising from 2020.
Blanks said it will distance Saga from the competition and mass cruise market: “We firmly believe this will not only sit very well alongside our boutique cruising proposition but will reaffirm our position as Britain’s nice luxury cruise operator.”
What do you think to Spirit of Discovery launching in Dover next year? Do you fancy sailing with her? Has the move to all-inclusive swayed you a little more? Leave us your comments!
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