NCL Is About To Test Out New Enhanced Passenger Experience Technology

NCL  Is About To Test Out New Enhanced Passenger Experience Technology

Norwegian Cruise Line is one step closer to enhancing its passenger experience through the use of wearable technology.

The line is about to begin the phased implementation of yet-to-be-revealed “preliminary elements” onboard Norwegian Bliss in late 2018.

The first NCL fans heard of the line’s new technology platform was back in May 2018 after the line partnered up with U.S.-based software development company DeCurtis Corporation on a new project called Cruise Freedom.

Details of the project have not yet been announced, although the NCL’s president and CEO Andy Stuart did state it would likely involve wearable technology.

“Well-known for their award-winning proximity-based technology solutions, DeCurtis is working to leverage the latest in location-based technologies, including wearables, to meaningfully enhance the guest experience from the moment of booking and throughout their Norwegian cruise,” said Stuart.

“We will be sure to share more details as information becomes available.”

The Cruise Freedom pilot program will be slow to rollout and the second ship to test the technology will be Norwegian Encore, when it launches in fall 2019.

Norwegian’s introduction of wearable technology follows the development of similar platforms by Carnival Corp.  in the form of the Ocean Medallion and MSC Cruises with MSC for Me.

Ocean Medallion is so far only available on Caribbean Princess whilst MSC for Me is utilized on the cruise line’s newest ships, MSC Meraviglia, MSC Seaside and MSC Seaview.


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What do you think of NCL’s technology test? Which part are you most excited for? Will you be sailing with Norwegian Bliss? Let us know in the comments below!

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