Norwegian Cruise Line just announced they are scrapping its ‘Premium All Inclusive’ pricing after two years.
It will be replaced with a new ‘Free at Sea’ programme which claims it will offer greater flexibility.
Customers will need to pay £99 per 7-night cruise to access two benefits which NCL claims are worth more than £700.
The programme is already operating in all markets outside Europe, but will expand to the UK and Ireland from April 2nd.
NCL guests can choose two of the following:
-A premium drinks package worth up to US$99 per person per day, including gratuities and service charges
-Speciality dining for three nights of a seven-night sailing worth $89 per person, including gratuities and service charges
-Free WiFi up to 250 mins per stateroom, on a seven-night basis.
-US$50 dollars on board credit per stateroom, per port, to spend on shore excursions
-The third and fourth passenger in a stateroom, sails for the cost of taxes only (on selected sailings)
Guests staying in NCL’s top stateroom classes (Haven, Concierge or suites) will automatically be eligible for all five.
The line’s Premium All-Inclusive offer, introduced in April 2017, offered unlimited premium drinks, service charges and gratuities were included in the fare.
Vice-president and managing director for NCL’s UK, Ireland, Israel, South Africa and Middle East markets, Eamonn Ferrin, said while a drinks package and speciality dining might be important to some, for others, free child places or access to the internet might be the key driver.
“This is all about reinforcing freestyle cruising, giving more flexibility, choice and value to our customers,” Ferrin said.
“These are the key watchwords of our brand. The core values of Norwegian are that you can wear what you want, eat what you want and when you want, and that you can choose from a wide range of entertainment.
We have done a lot of research among existing customers and those yet to cruise, and it was a real eye-opener into what they really want.
Across all demographics and socio-types, having choice and individuality to create their own vacation experience was really important.”
The £99 Free At Sea upgrade is available on all cabin types.
NCL will also be launching a new passenger experience through the use of wearable technology, but details are still yet to be announced.
What are your thoughts on NCL scrapping all-inclusive? Did you ever experience that option onboard? What do you think of the new Free at Sea programme? Let us know below…
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