For the first time in 18 months, Norwegian Cruise Line has raised the price of its Ultimate Beverage Package (UBP).
The increase of almost 13% has officially made it the most expensive alcohol package in the industry for a mainstream line.
The new cost, effective September 29th, is $89 ($105 including an 18 percent gratuity) per person, per day, and includes unlimited fountain soda, spirits, draft and bottled beer, wines by the glass and cocktails up to $15, plus a 20 percent discount on bottles of wine.
Although, guests should note that it still does not include bottled water or speciality coffee beverages.
The package also can be used for drinks at the cruise line’s private island, Great Stirrup Cay, and it allows passengers to order two drinks in one transaction, up from just one drink under the previous terms.
All adults staying in the same cabin must purchase the package if one person does, and anyone who purchased the UBP prior to September 29th is grandfathered in at the old price.
Pricing for the Corks and Caps package and the standard soda package remains the same at $59 per person, per day, and $7.50 per person, per day.
The last time the line raised prices for the UBP was in March 2016, when the daily cost went from $69 to $79 per person.
NCL have stated that: ‘pricing may change from time to time due to costs increases and other factors.’
Back in April this year, NCL exclusively revealed they were going all-inclusive across all of their cruises. It offered passengers a premium drinks package and all gratuities/ service charges included in the price of the fare.
At a time where various other cruise lines were raising gratuities and other costs, this opportunity for NCL guests was, and still is, worth up to £1200 per cabin based on two people sharing on a 7 night fly cruise.
What are your thoughts on NCL raising drink prices? Do you think this is unnecessary or just the inevitable? Which extra costs are you happy to pay out for? Leave us your comments below!