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MSC Launch 130 Smart Features For New Digital Guest Experience

MSC Launch 130 Smart Features For New Digital Guest Experience

MSC Cruises have just unveiled its new ‘connected’ guest experience digital innovation programme, MSC for Me.

Guests will be able to experience 130 new smart features designed to give them a fully optimized holiday experience.

 

The new concept will be called MSC for Me, and will involve fitting the ship with 16,000 points of connectivity, 700 digital access points and 114 interactive screens aswell as allowing lock access to 2,244 staterooms.

MSC Meraviglia will be the first ship to receive the technology when it arrives in June, followed by MSC Seaside in November, but the line have claimed to envision MSC for Me rolling out fleet-wide to all existing ships and all eleven ships they have contracted to build in the future.

MSC Executive Chairman, Pierfrancesco Vago, stated: ‘From day one, innovation has been at the very core of what MSC Cruises stands for. Each time we bring to the market a new class of ship we develop a brand new prototype, so that we can best address the evolving needs of guests. This distinct approach has led to over 800% growth over the first ten years since we entered the cruising business.’

Technology at the service of guest experience is advancing at a rapid pace and that is why we’ve already invested about $21 million in the first two ships alone, to develop technology and infrastructure that is capable of meeting the needs of guests for years to come’.

MSC for Me’s services will include:

Navigation: a digital way finder that provides passengers with advice, guidance and information on what’s onboard. The technology is similar to smart maps and MSC have stated that it will help parents to locate their children

Concierge: allows guests to book services, restaurants and excursions

Capture: offers digital immersive discovery through virtual reality to preview excursions before the experience itself. A gallery with interactive screens will show the story of a guest’s trip, which they can share with others

Organizer: a planning tool for guests to check in with their mobile device, book trips, seats for shows or a restaurant table, before embarking or when onboard

Tailormade:  a digital personal advisor that will provide recommendations based on preferences. Intelligent face recognition will help staff take care of guests in a personalized way. Interactive bracelets will connect guests to the ship’s services and will activate geo-located suggestions through 3,050 Buletooth beacons

Vago continues: ‘Technology at the service of guest experience is advancing at a rapid pace and that is why we’ve already invested about $21 million in the first two ships alone, to develop technology and infrastructure that is capable of meeting the needs of guests for years to come’.

 

What are your thoughts on today’s news? Are you impressed with MSC’s newest technology? Have you planned to sail with MSC Seaside and MSC Meraviglia? Leave us your comments…

Bulletin Editor

Editor and Creative Copywriter of Cruise.co.uk's bulletin blog, bringing you cruise news, tips and guides daily! - Contact: bulletineditor@cruise.co.uk

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