MSC has just been named the official global cruise partner of Chelsea Football Club.
The line made the announcement exactly 100 days before MSC Bellissima’s naming ceremony in Southampton.
Ambassadors from the Premier League club are now expected to attend the event.
The multi-million-pound deal includes LED perimeter advertising, VIP hospitality, star player engagement as well as a dedicated digital marketing presence.
It will run from January 1st until June 2021 and Gianni Onorato, the line’s chief executive, has commented on the matter:
“What we are doing with Chelsea is very familiar for MSC Cruises– it is the right choice for us.
Chelsea is a club which is known all over the world, and particularly in the two areas where we are investing heavily– Asia and North America.”
Antonio Paradiso, MSC Cruises’ managing director for UK & Ireland, said: “3.1 billion people engage with Premier League football so you can imagine the opportunity we now have.
We are talking about millions and millions of fans. It is opportunity to raise awareness of the MSC Cruises brand.”
The global line has just begun its 10-year plan to build 17 new ships between now and 2027, and earlier this month the line started transforming its first private island.
What do you think of MSC‘s partnership? Do you agree it is the right choice for them? If you could choose for them to partner with any other brand or company, what would it be? Let us know below!
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