Norwegian Cruise Line has announced their decision to promote low deposits to attract travellers to either cruise for the first time or choose NCL for the first time.
The line will be doing this through their first ever TV advert in the UK; the terrestrial, regional and digital TV and radio brand campaign airs from this week until October 12th.
The four-week TV campaign will be broadcast on ITV1 in the Granada, Midlands, the Borders and Scotland regions, aswell as nationally on ITV3 and ITV4.
It will be a 30-second commercial showcasing NCL’s ‘Feel Free’ ethos featuring:
-The largest racetrack at sea
-The Haven by Norwegian
-Award-winning onboard entertainment
-Locations including whale-watching in Alaska.
The advert carries a ‘contact your travel agent’ call to action.
A seven-week radio campaign will run until October 31st on Heart Scotland and Clyde 1 in the Glasgow and Edinburgh regions, and Heart North West in Granada.
UK and Ireland vice president and managing director, Nick Wilkinson, revealed the line had been considering a TV and radio campaign since the early part of this year.
He said: “We have been looking at the changes that we have done over the last 18 months which revolved around our Premium All Inclusive .
We have been looking at how we can get that emotion across to the new to cruise passenger and how we can generate demand in the overall holiday market.
Our aim is to target those who may not have considered cruising before and showcase the amazing offerings on board, and the stunning destinations we visit.”
This follows the news that NCL have introduced a new Ultimate Arcade Package (UAP) fleetwide which includes unlimited Arcade machines and non-prize games in the Video Arcade and O’Sheehan’s Amusement.
And in July this year, the line confirmed two more next-level ships bringing the connection to the sea to lower decks onboard in 2026 and 2027.
Both of these vessels will be the 5th and 6th in the Leonardo-class where the smaller size, compared to Norwegian Bliss for instance, will enable guests to visit smaller and more exciting ports.
The line’s president and chief executive officer, Andy Stuart, said: “The connection to the sea is definitely going to be to the next level in this next class of ship. What we’ve learned from this class of ship is people want that.
We are bringing the connection to the ocean that’s typically on the top deck more effectively down to lower decks.”
What do you think of NCL as a first cruise line to cruise with? What would make you convert to the brand? Has Norwegian Bliss enticed you or will you hang on for the line’s Leonardo-class ships? Leave us your comments below!
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