Norwegian Cruise Line will set sail for primetime this summer, as it will be featured in a one-hour episode of CNBC’s hit reality series The Profit.
The show follows serial entrepreneur and investor Marcus Lemonis as he puts his own money on the line to help save and grow struggling small businesses across the country.
It will be filmed on board Miami-based Norwegian Escape and the episode will highlight small business Zoe’s Chocolates, as they present their product to Norwegian executives in the hopes of securing a deal.
In each one-hour episode of The Profit, Lemonis makes an offer that is impossible to refuse; his cash for a piece of the business and a percentage of the profits.
Once inside these companies, Lemonis does almost everything he can to save the business and make himself a profit, even if it means firing the president, promoting the secretary or doing the work himself.
NCL is featured on the show as one of today’s top cruise brands, highlighting the line’s unique brand proposition of freedom and flexibility and premium offerings, which are a strong match for the high quality chocolates offered by Zoe’s.
Viewers will get an exclusive inside look at what cruise executives look for in partners and why aligning with like-minded brands builds strong business relationships that bring value to guests.
The episode will be airing on Tuesday July 25th at 10PM ET/PT on CNBC.
What are your thoughts on the news today? Will you be watching NCL star in The Profit? Have you sailed on NCL Escape? Is there another cruise line you’d like to see on a hit national television show? Leave us your comments!
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