The launch of this will continue the line’s commitment to providing guests with the widest variety of choices at sea with the retail space showcasing top brands like LeVian, Victoria’s Secret and, for the first time, Michael Kors, Kate Spade, Breitling and Hublot.
Carnival Horizon will be distinguished by its modern two-level, mall-style shops located along the ship’s atrium on decks 4 and 5 with branded outlets.
“We’ve significantly upgraded our retail choices and spaces in recent years and with Carnival Horizon we’re raising the bar with our biggest and best shopping experience yet,” said William Butler, vice president of retail services at Carnival Cruise Line.
In addition to offering the largest and most varied offerings in the fleet, the ship’s retail space is unique in that it is divided into areas dedicated to a particular shopping experience, each designed around guests’ interaction with the various interests.
These areas include:
–Hip Fish: fashion jewellery, accessories, beauty and fragrances
–Front Street: fine jewellery and timepieces
–Cherry on Top: the ‘sweetest spot on board’ with an assortment of candies, novelty items and fanciful gifts
–Carnival Store: the latest logo items and Carnival Horizon inaugural season memorabilia, as well as Carnival Adventures merchandise offering everything guests need for fun onboard and ashore, such as sunscreen and clothing
–Portside Liquor & Tobacco: popular duty-free items, including the most extensive spirits display at sea
Carnival Horizon will bring these areas to life by offering a truly immersive shopping experience including a Beauty and Fragrance Bar that allows guests to try out cosmetics, skincare and fragrances with a makeover before a night out on board.
Port Side Liquor & Tobacco features a Spirits Tasting Bar where guests can sample and purchase some of the world’s finest spirits, including coveted Hennessey White currently not available outside of travel retail.
Guests can also take home their own personal keepsake at the Create Your Own Jewellery experience where they can custom-design jewellery made of Swarovski crystals.
There is also the Wearable Tech outlet featuring the latest wearable technology with onboard experts on hand to match guests’ style with a variety of watch brands tied to fitness tracking.
Shopping aboard Carnival Horizon is a true “retail-tainment” experience including special events and engaging spaces with expert staff enhancing guests’ experience by providing giveaways, in-store parties and entertainment.
Promotions change daily with flexible pop-up spaces that showcase new fashion and jewellery trends, making Carnival Horizon unlike any other shopping experience, on land or sea.
“Our guests are all about participatory fun and Carnival Horizon certainly takes that philosophy to the next level offering not only opportunities to sample the finest products but also keep up with fashion and beauty trends with interactive outlets staffed by experts to help them make the choice that’s right for them.
There’s nothing else like it!” Butler said.
Over the past year, Carnival has completely revamped the shopping outlets on nearly half its fleet with additional ships set for makeovers during upcoming refurbishments.
The ship repositions to New York in May to launch a summer schedule of four-day Bermuda and eight-day Caribbean departures then moves to Miami for year-round six- and eight-day Caribbean cruises beginning in September.
What do you think of Carnival Horizon’s new shopping experience? Which onboard area appeals to you the most? Is shopping on a cruise ship important to you? Leave us your comments below…
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