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An Introduction to Ambassador Cruise Line

An Introduction to Ambassador Cruise Line

In Spring 2022, the cruise industry saw the launch of the first brand-new British cruise line since 2010, Ambassador Cruise Line. Within its first year of sailing, Ambassador Cruise Line is making waves!

But if you’ve yet to sail with this new line, or have heard little about it, take a look below as we share what you can expect from its cruise holidays.

Discover the fleet’s flagship vessel, Ambassador Ambience, the friendly, welcoming vibe onboard and Ambassador Cruise Line’s commitment to sustainability. We also share where Ambassador sails from, what incredible destinations you can visit, and what’s included on an Ambassador cruise ship; including excellent dining options and fantastic entertainment and facilities.

Who are Ambassador Cruiseline?

Ambassador Cruise Line may be the UK’s newest cruise line, but it still takes a traditional approach with its values. Offering small to mid-sized cruising with a high space-to-guest ratio, it seeks to provide warm, welcoming, authentic cruise experiences at a great price. 

As an adult-focused cruise line, Ambassador’s cruises are designed mainly for guests over 50. However, in the summer, they also offer multi-generation cruise holidays.

Ambassador Cruise Line is also passionate about sustainability, continually seeking to reduce its impact on the environment. From improved energy efficiency to supporting the communities in their destinations by creating menus from locally sourced produce, Ambassador Cruise Line aims to be the industry’s most sustainable and ethical cruise line.

Where does Ambassador Cruise Line sail from?

If you love the convenience of no-fly cruises, then you’ll enjoy the ease of Ambassador Cruise Line. This year, their flagship vessel, Ambience, sailed from London Tilbury and regional UK ports, including Belfast, Bristol, Falmouth, Dundee, Liverpool and Newcastle.

Next year, you’ll also be able to sail on Ambassador Cruise Line’s second ship, Ambition, which will depart from these ports too.

What destinations can I visit with Ambassador Cruise Line?

Sailing on an Ambassador cruise ship can take you to many extraordinary worldwide destinations. Discover the Norwegian Fjords, Greenland, Iceland, the British Isles and the Arctic- travelling to remote corners where only the top 10-15% of environmentally sustainable ships are allowed access.  

In winter, you can sail further afield to destinations including the Canaries, Cuba, the Caribbean, and Cape Verde. Ambassador Cruise Line also offers extended iconic voyages with Round-the-World, Amazon & West Indies and Canada & Greenland itineraries.

Meet the fleet


Ambassador Cruises’ first ship is Ambassador Ambience, which had its inaugural sailing from Tilbury in April 2022. It is a medium-sized ship, with 11 guest decks, 789 cabins and a capacity for 1,400 guests. Crew-to-guest ratio is 2.15

Ambience was built in 1991 and previously sailed for Princess Cruises and P&O Cruises Australia. After Ambassador Cruise Line bought the ship in 2021, it underwent extensive refurbishment before setting sail under its new name.


Ambassador Cruises’ second ship, Ambassador Ambition, is due to be launched in May 2023. It is somewhat smaller than Ambience, with ten guest desks, 714 cabins and a capacity for 1,200 guests. The crew-to-guest ratio onboard is 2.55.

Ambition first sailed in 1999 with Festival Cruises before transferring to Ibero Cruises, Costa Cruises, and then later AIDA Cruises.

Dining with Ambassador Cruise Line

There’s a great variety of dining options when sailing on an Ambassador cruise ship. The two main dining options are Buckingham restaurant, offering a wide range of sophisticated menu choices, and Borough Market, which has a more international feel. 

There are two dinner sittings, and you can let them know your preference on these when booking. For breakfast and lunch, there is an open seating basis.

You’ll also find a range of speciality restaurants on board, including Saffron, offering Indian-influenced dishes, Sea & Grass, with its prime dry-aged cuts and a VIP multi-course dining experience at Chef’s Table.

On Ambience, there are also 11 lounges and bars, each with its own unique style. Meanwhile, Ambition will have four bars and lounges where you can relax and enjoy a drink.

Onboard entertainment and leisure facilities 

The entertainment venues on board Ambassador cruise ships include the multi-tiered The Palladium and the Observatory. Here, the Show Team puts on a great range of music, dance and comedy each evening. You can also watch movies or sporting events from their large outdoor screen.

For a more interactive experience, head to the onboard casino and Aces & Eights bridge and card room. If you’re seeking a spot of retail therapy, head to the shopping galleria or for a quiet corner to read, there’s Bronte’s Library. 

For those keen to keep fit while on their cruise holiday, there is an Active Studio gym and Wellness Spa. Ambassador’s cruise ship, Ambition, will also feature a joggers’ and walker’s track for all the fitness fanatics. Or, you can relax and take a dip in the on-deck swimming pool and hot tubs.

What’s included on an Ambassador cruise?

Ambassador Cruise Line aims to offer great value on their cruise holidays. When booking an Ambassador cruise deal, your fare will include your cabin accommodation, full board dining (including afternoon tea!), all entertainment, activities and use of the leisure facilities. 

If you book six nights or more, whether it’s one of the Ambassador Ambience or Ambition cruise deals, you can also enjoy a Captain’s Welcome and Farewell cocktail party and Gala Dinner. 

Things such as gratuities, drinks, travel insurance, port parking and excursions are not included in Ambassador cruise deals. However, you can purchase one of the onboard drinks packages, which also covers gratuities and service charges, at the time of booking.

If you have flexibility with when and where you want to travel, some of the best Ambassador cruise deals can be found last minute, when the cruise line seeks to fill any remaining cabins.

If you’d like help finding the best Ambassador cruise deals or have any questions about this cruise line, please get in touch with our cruise specialists.

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