Princess Cruises Makes History With Guinness World Record For Most Margaritas Sold

• Record-Breaking Spirit: Princess Cruises sold 3,410 handcrafted 24K Margaritas in just eight hours to claim a new Guinness World Records™ title.

• Million Margarita Milestone: The achievement coincides with the sale of over one million signature margaritas across the fleet in just over a year.

• Celebrity Connection: The record-setting drinks were made with Pantalones Organic Tequila, the brand co-founded by Matthew and Camila McConaughey.

Princess Cruises has officially raised the bar - literally - by smashing a Guinness World Records™ title for the most margaritas sold in an eight-hour window. The historic event took place on February 17, 2026, while the Regal Princess was docked in the vibrant port of Cozumel, Mexico.

What started as a celebration for National Margarita Day turned into a fleet-wide phenomenon, proving that Princess Cruises guests certainly know how to enjoy a high-quality cocktail with a side of world-class history.

A New World Record at Sea

During the eight-hour challenge, the crew and guests aboard the 3,560-guest Regal Princess came together to sell a staggering 3,410 handcrafted 24K Margaritas. This feat comfortably surpassed the previous world record of 2,728 margaritas, turning the Western Caribbean sailing into a record-breaking celebration.

Thomas Bradford, an Official Adjudicator from Guinness World Records, noted the electric atmosphere onboard: "You could feel the celebration in every bar of Regal Princess as Princess Cruises made history".

The Million-Margarita Milestone

The timing of the record couldn't have been more perfect. Princess Cruises also recently marked the sale of 1,038,197 signature 24K Margaritas between January 2025 and January 2026.

This milestone comes just over a year after the line launched its partnership with Pantalones Organic Tequila in October 2024. The collaboration has quickly become one of the most successful beverage partnerships in the history of the cruise industry, spearheaded by the brand's co-founders, Matthew and Camila McConaughey.

The McConaugheys, who recently served as godparents for the newest ship in the fleet, Star Princess, sent a congratulatory video message to the crew and guests to celebrate the historic win.

- Image from Princess Cruises Facebook

What is in the 24K Margarita?

The cocktail that fuelled the record-breaking day is the fleet's most popular signature drink. Handcrafted with precision, the 24K Margarita includes:

• Award-winning Pantalones Organic Blanco Tequila

• Cointreau and Grand Marnier

• Fresh margarita mix

• A classic salted rim

Beyond the signature 24K classic, the partnership has introduced a range of adventurous tequila cocktails designed by Princess Mixologist Rob Floyd, such as the spicy "Pants on Fire" and the refreshing "Fancy Pants Paloma".

- Image from Princess Cruises Facebook

The Love Line Premium Liquors Collection

The success of Pantalones is part of a wider trend for Princess Cruises, which continues to expand its Love Line Premium Liquors Collection. This curated selection features celebrity-led brands that bring a touch of star power to the onboard experience, including Jon Bon Jovi’s Hampton Water Rosé, Liev Schreiber’s Sláinte Irish Whiskey, and Kylie Minogue’s non-alcoholic Sparkling Rosé.

For those sailing on Princess Premier or Princess Plus packages, these premium spirits - including the record - breaking Pantalones Tequila - are already included, making it easier than ever to sample the fleet's most iconic drinks.

Whether you want to sip a record-breaking margarita in the Caribbean or explore the latest celebrity-backed vintages, Princess Cruises offers a beverage experience that is truly world-class. Our friendly cruise consultants are on hand to help you find the best deals on your next Princess voyage so you can join the celebration for yourself.