Posted on 27th Jan, 2026
Comparing Initial Fares: Many cruisers dismiss ultra-luxury lines immediately due to high initial fares, opting for the lower entry price of premium lines.
The Cost of Optional Extras: We look at how adding amenities on contemporary ships - like drinks packages, Wi-Fi, and specialty dining - can significantly change the final cost of your holiday.
The Benefit of All-Inclusive: Ultra-luxury lines bundle virtually everything into the fare, meaning the price you see is the price you pay, often resulting in surprising overall savings for those who want a full experience.
It happens to the best of us. You are browsing Cruise.co.uk, dreaming of your next getaway. You scroll past the familiar premium lines and decide just to take a peek at an ultra-luxury itinerary - perhaps Silversea, Seabourn, or Regent Seven Seas Cruises.
You see the price tag. You gasp. You swiftly click back to the safety of the contemporary cruise section.
The assumption is natural: Ultra-luxury cruises are reserved for the super-rich, and a premium line is the sensible, budget-conscious choice.
But what if that assumption is entirely wrong?
In the modern cruising landscape, the gap between "premium" and "luxury" pricing is often much smaller than it appears.
While premium lines offer fantastic flexibility, allowing you to pay only for what you use, ultra-luxury lines offer an all-inclusive ease that can actually work out cheaper for those who enjoy the finer things on board.
Here is why the highest sticker price often results in the best value final bill.
Contemporary and premium cruise lines operate on a flexible model. They offer an attractive base fare that covers your accommodation, main dining, and entertainment.
This is perfect for travellers who don't drink alcohol, are happy to disconnect from Wi-Fi, or prefer exploring ports independently. Why pay for things you won't use?
However, if you are the type of cruiser who wants the full experience - cocktails by the pool, a nice bottle of wine with dinner, staying connected with friends back home, and dining in specialty restaurants - you will likely choose to add these enhancements to your booking.
Let's look at the typical costs for a 7-night cruise per person on a premium line if you decide to add these popular extras:
Premium Drinks Package plus gratuities: £450 - £600
Daily Gratuities/Service Charges: £100 - £130
Unlimited Wi-Fi: £100 - £150
Specialty Dining (3 nights): £120 - £180
Shore Excursions: Varies, but easily £200+
Suddenly, that great value £1,200 balcony cabin has a final "checkout price" of over £2,200.
Ultra-luxury lines operate on a completely different philosophy: complete inclusion.
When you book with lines like Azamara, Oceania Cruises or Explora Journeys, the upfront cost is significantly higher. However, that price is essentially a "one-and-done" transaction.
On an ultra-luxury ship, your fare almost always covers:
Unlimited premium beverages (fine wines, champagne, premium spirits)
All onboard gratuities
Unlimited Wi-Fi
All specialty dining venues (no supplements for the best steakhouse at sea)
24-hour in-suite dining with course-by-course service
Butler service in most suites
Some, like Regent Seven Seas, even include unlimited shore excursions in every port. Others, like Silversea, include private executive transfers from your home to the airport.
The goal of ultra-luxury is that when you go to the reception desk on the final morning to settle your account, the balance is zero.
Let’s compare a hypothetical 7-night Mediterranean cruise in peak summer, comparing a high-end Balcony/Mini-Suite on a Premium Line versus an entry-level Suite on an Ultra-Luxury Line.
Premium Line "Deal" (Per Person) | Ultra-Luxury All-Inclusive (Per Person) |
Base Fare: £1,500 | Base Fare: £2,800 |
Drinks Package: £500 | Drinks: INCLUDED |
Gratuities: £120 | Gratuities: INCLUDED |
Wi-Fi: £100 | Wi-Fi: INCLUDED |
Specialty Dining (x3): £150 | Specialty Dining: INCLUDED |
TOTAL ESTIMATED COST: £2,370 | TOTAL FINAL COST: £2,800 |
The reality: The "massive" price gap has shrunk from £1,300 down to just £430.
For that small difference, you have upgraded from a standard experience to a world of caviar on demand, butler service, much larger suites, and a ship with half the passengers and twice the space.
Furthermore, if you watch out for our special luxury offers, you will often find that the luxury price drops below the total cost of the premium counterpart.
If you are a cruiser who truly sticks to the free water, enjoys the main dining room, and loves the freedom of exploring ports on your own, then the Premium Line model is fantastic. It allows you to save money by not charging you for amenities you simply won't use.
However, if you are the type of traveller who invariably buys the drinks package, books the specialty dining, and values an elevated, inclusive experience, it is time to stop fearing the luxury price tag.
Look past the sticker shock and calculate the final cost. You might find that the most luxurious option is the smartest financial decision you can make.
While you won't benefit from the "free" champagne, the value in luxury cruising goes far beyond the bar tab. You are paying for the incredible space-to-guest ratio, the higher quality of food ingredients, the included gratuities, and the attentive service. However, if you are strictly budget-focused and tee-total, a premium line may work out cheaper.
This is a common myth! While ultra-luxury ships are elegant, they have modernised significantly. Most lines now operate an "Elegant Casual" dress code (think nice trousers and a collared shirt for men; dresses or separates for women). While some lines like Cunard or Silversea still have formal nights, many others like Seabourn and Explora Journeys have abandoned formal wear entirely in favour of a relaxed, sophisticated vibe.
Generally, yes, but families are welcome. Lines like Explora Journeys are actively targeting multi-generational families with connecting suites and children's programmes. However, do not expect water slides or go-karts. The focus is on destination discovery and culture, so it suits older children and teenagers best.
Often, yes! Premium lines typically charge solo travellers a "single supplement" of 100% (meaning you pay double the fare). Ultra-luxury lines are often more generous, frequently offering reduced single supplements of just 25% to 50% - or sometimes even waiving them entirely on special offers.
It depends on the line. Regent Seven Seas Cruises is unique in including unlimited shore excursions in every port. Silversea includes a selection of shore excursions in every port on their classic fleet. Other lines generally charge extra for excursions, though they offer a highly curated experience.
This is a major factor in the value! Regent Seven Seas and Silversea (on their Door-to-Door fares) often include flights and transfers in the upfront price. When you factor in the rising cost of airfare, this can make the luxury package significantly cheaper than booking a premium cruise and adding your own flights separately.
Author: Naomi Allen
Role: Junior Content Editor