Everything You Need to Know About Cunard’s ‘Signature Packages'

• Unbeatable Value: Bundle your drinks, Wi-Fi, and dining credit from just £40pp per day and save up to 30% compared to onboard prices.

• Two Ways to Upgrade: Choose between the standard ‘Signature’ or the ‘Premium Signature’ package to suit your travel style.

• Free Spending Money: Book now to secure up to $600 additional onboard credit per stateroom to splash out on spa treatments, excursions, or boutiques.

Cunard is world-renowned for its White Star Service, elegant ballrooms, and timeless ocean travel.

Now, they are making your voyage even more effortless with the launch of their brand-new Signature Packages, available on all new bookings for voyages sailing from March 2026.

Designed to offer exceptional value, these packages allow you to sort the essentials before you sail. No bills to sign, no data limits to worry about - just pure enjoyment.

Here is everything you need to know about the new way to upgrade your Cunard holiday.

What are the ‘Cunard Signature Packages’?

These new bundles are designed to elevate your experience while keeping your onboard spending in check.

Instead of paying for drinks, internet, and speciality dining separately, you can now bundle them together for a significant discount.

You now have two distinct options to choose from: the Signature Package and the Premium Signature Package.

1. The Signature Package

Perfect for guests who want the essentials covered.

• Drinks: Includes the 'Beverage Collection'. Enjoy beers, spirits, liqueurs, and cocktails up to the value of $13.50. It also includes unlimited soft drinks, juices, and speciality hot drinks, plus 15% off bottles of wine.

• Wi-Fi: Includes the 'Essential Wi-Fi Plan' (one device). Ideal for web browsing, email, and social media (text/images).

• Dining Credit: A credit to use in alternative dining venues (amount varies by voyage length, up to $100 per person on longer sailings).

2. The Premium Signature Package

Perfect for guests who want top-tier spirits and streaming capability.

• Drinks: Includes the 'Premium Beverage Collection'. This covers everything in the standard package but raises the limit to drinks up to $20, giving you access to premium spirits and finer cocktails. You also get 25% off bottles of wine.

• Wi-Fi: Includes the 'Premium Wi-Fi Plan' (one device). This faster speed supports music and video streaming as well as video calling.

• Dining Credit: An enhanced credit to use in alternative dining venues (up to $150 per person on longer sailings).

Top Tip: By pre-booking these bundles, you can save up to 30% compared to purchasing the items individually once on board.

Up to $600 Extra Onboard Credit

As if the savings on the package weren't enough, there is a fantastic launch offer available.

When you book a voyage with a Signature Package, you can receive up to $600 additional onboard credit per stateroom.

This is "free money" to spend on whatever you like during your trip. You could use it for:

• A soothing massage in the Mareel Wellness & Beauty spa.

• Shore excursions to explore your destination in depth.

• Purchases in the onboard boutiques.

How to Add a Signature Package to Your Cruise

Securing this upgrade is simple, but the rules differ slightly depending on when you make your booking.

For New Bookings

These inclusive packages are currently available for sailings departing from March 2026 onwards. If you are making a new booking, you must select the package at the time of booking to take advantage of the inclusive rates and onboard credit offer.

• Please note: For bookings made after 17th December 2025, this package cannot be added retrospectively once the booking is confirmed.

For Existing Bookings

Did you book your cruise on or before 17th December 2025? Good news - you can still upgrade! Unlike new bookings, guests who booked prior to the promotion going live are eligible to add the Signature Package to their existing reservation.

• Action: Please contact your specialist cruise consultant directly for details and current pricing to add this to your voyage.

Availability is limited, so we highly recommend booking early to secure the package and the best fare.

Why Choose Cunard for Your Next Holiday?

If you haven't experienced the famous "White Star Service" yet, now is the perfect time. Cunard offers a style of travel that sets it apart from any other line.

• Timeless Tradition: From the daily ritual of afternoon tea served by white-gloved waiters to the grandeur of the gala evenings, Cunard keeps the golden age of travel alive.

• A Fleet of Queens: Whether you choose the world’s only true ocean liner, Queen Mary 2, the art-deco elegance of Queen Elizabeth and Queen Victoria, or the stunning new Queen Anne, you are guaranteed impeccable surroundings.

• No-Fly Convenience: With a wide range of roundtrip sailings from Southampton, you can start your holiday the moment you step out of your front door - no airports, no luggage limits.

• Incredible Destinations: From their legendary Transatlantic crossings to World voyages and exploration of the Mediterranean and Norwegian Fjords, Cunard takes you to the world’s most fascinating ports in style.

Which Package is For Me?

*Maximum credit amount applies to voyages of 75+ nights.

Ready to Upgrade Your Voyage?

Whether you are sailing on the iconic Queen Mary 2 or the brand-new Queen Anne, these packages are the perfect way to enhance your holiday.

Frequently Asked Questions: Cunard Signature Packages

1. Are Cunard Signature Packages available on all sailings?

The new Signature Packages are available to purchase on all new bookings for voyages sailing from March 2026 onwards.

2. What is the difference between the Signature and Premium Signature packages?

The Signature Package includes the 'Beverage Collection' (drinks up to $13.50), Essential Wi-Fi, and speciality dining credit. The Premium Signature Package upgrades this to the 'Premium Beverage Collection' (drinks up to $20), Premium Wi-Fi (allowing streaming), and a higher value speciality dining credit.

3. Can I add a Signature Package to an existing booking?

No, these packages are currently available exclusively for new bookings only. If you have an existing booking and wish to discuss your options, please contact our cruise specialists.

4. Is Wi-Fi included in Cunard’s Signature fares?

Yes. The Signature Package includes the 'Essential Wi-Fi Plan' (browsing and email), while the Premium Signature Package includes the 'Premium Wi-Fi Plan' (streaming and video calls).

5. Do Signature Packages include speciality dining?

Yes, both packages include a speciality dining credit to use at the ship's alternative dining venues. The value of this credit varies depending on the length of your voyage.

6. How much can I save with a Signature Package?

Guests can save up to 30% compared with buying drinks, Wi-Fi, and dining covers separately once onboard.

7. Are Signature Packages per person?

Yes, pricing is per person, per day. The daily price varies based on the duration of your cruise (e.g., pricing for a 1-6 night sailing differs from a 75+ night sailing).

8. Can availability sell out?

Yes, Signature Packages are capacity-controlled and limited in number, so we recommend booking early to secure yours.

9. Do I need to pre-pay for drinks onboard with a Signature Package?

No, eligible drinks (up to the value of $13.50 for Signature or $20 for Premium Signature) are included within your chosen package. You only pay the difference if you order a drink that exceeds these limits.

10. Does the package price include the service charge on drinks?

Yes, the 15% service charge is included for all drinks covered by your package, so you won't see any extra costs on your bill for eligible orders.