An Introduction To Ambassador Cruise Line

Posted on 4th Aug, 2025


Everything You Need To Know About Ambassador

Looking for a cruise line that puts great value, warm service and no-fuss cruising front and centre? Ambassador Cruise Line could be just the ticket. This British cruise line offers a grown-up, easygoing experience that’s big on classic style and small on unnecessary extras.

Whether you're new to Ambassador or just curious about what’s onboard, we’ve got you covered. From its flagship ship Ambience, to its impressive itineraries and sustainability focus, here’s everything you need to know about this adults-focused, UK cruise line.

Who Are Ambassador Cruise Line?

Guests in a grand suite on an Ambassador cruise ship

Ambassador Cruise Line may be the UK's newest cruise line, but it still takes a traditional approach with its values. Offering small to mid-sized cruising yet with a high space-to-guest ratio, it seeks to provide warm, welcoming, authentic cruise experiences at a great price. 

As an adult-focused cruise line, Ambassador’s cruises are designed mainly for guests over 50. However, in the summer, they also offer multi-generation cruise holidays.

Ambassador Cruise Line is also passionate about sustainability, continually seeking to reduce its impact on the environment. From improved energy efficiency to supporting the communities in their destinations and creating menus from locally sourced produce, Ambassador Cruise Line aims to be the industry's most sustainable and ethical cruise line.

Where Does Ambassador Cruise Line Sail From?

Ambience in Flam

If you love the convenience of no-fly cruises, then you’ll enjoy the ease of Ambassador Cruise Line. This year, their flagship vessel, Ambience, sailed from London Tilbury and regional UK ports, including Belfast, Bristol, Falmouth, Dundee, Liverpool and Newcastle.

What Destinations Can I Visit With Ambassador Cruise Line?

Sailing on an Ambassador cruise ship can take you to many extraordinary worldwide destinations. Discover the Norwegian Fjords, Greenland, Iceland, the British Isles and the Arctic, travelling to remote corners where only a few ships are allowed access.  

Ambassador Renaissance Exterior

In winter, you can sail further afield to destinations including the Canaries, Cuba, the Caribbean, and Cape Verde. Ambassador Cruise Line also offers extended iconic voyages with Round-the-World, Amazon & West Indies and Canada & Greenland itineraries.

Meet The Fleet

Ambience

Ambassador Cruises’ first ship is Ambience, which had its inaugural sailing from Tilbury in April 2022. It is a medium-sized ship, with 11 guest decks, 789 cabins and a capacity for 1,400 guests. Crew-to-guest ratio is 2.15

Ambition

Ambition, Ambassador Cruise Lines

Ambassador Cruises’ second ship, Ambition, is due to be launched in May 2023. It is somewhat smaller than Ambience, with ten guest desks, 714 cabins and a capacity for 1,200 guests. The crew-to-guest ratio onboard is 2.55.

Renaissance

Ambassador Cruise Line’s third ship, Renaissance, is the newest and largest in the fleet. It features 14 guest decks, 789 cabins and can accommodate up to 1,800 guests. With more dining venues, entertainment spaces and upgraded facilities, Renaissance offers a fresh, modern take on the Ambassador experience. The crew-to-guest ratio onboard is 2.42.

Dining With Ambassador Cruise Line

Borough Market onboard Ambition

There’s a great variety of dining options when sailing on an Ambassador cruise ship. The two main dining options are Buckingham restaurant, offering a wide range of sophisticated menu choices, and Borough Market, which has a more international feel. 

There are two dinner sittings, and you can let them know your preference on these when booking. For breakfast and lunch, there is an open seating basis.

Restaurant onboard Ambition

You'll also find a range of speciality restaurants on board, including Saffron, offering Indian-influenced dishes, Sea & Grass, with its prime dry-aged cuts and a VIP multi-course dining experience at Chef’s Table.

On Ambience, there are also 11 lounges and bars, each with its own unique style. Meanwhile, Ambition will have four bars and lounges where you can relax and enjoy a drink.

Entertainment & Leisure

Entertainers on an Ambassador cruise ship

The entertainment venues on board Ambassador cruise ships include the multi-tiered The Palladium and the Observatory. Here, the Show Team puts on a great range of music, dance and comedy each evening. You can also watch movies or sporting events from their large outdoor screen.

For a more interactive experience, there's an onboard casino and Aces & Eights bridge and card room. If you're seeking a spot of retail therapy, head to the shopping galleria or for a quiet corner to read, there's Bronte's Library. 

For those keen to keep fit while on their cruise holiday, there is an Active Studio gym and Wellness Spa. Or you can take a dip in the on-deck swimming pool and hot tubs. Ambassador's cruise ship, Ambition, will also have a joggers' and walkers' track.

What’s Included On An Ambassador cruise?

Food on an Ambassador cruise ship

Ambassador Cruise Line aims to offer great value on their cruise holidays. When booking an Ambassador cruise deal, your fare will include your cabin accommodation, full board dining, including afternoon tea, all entertainment, activities and use of the leisure facilities. 

If you book six nights or more, whether it’s one of the Ambassador Ambience cruise deals or Ambition cruise deals, you can also enjoy a Captain’s Welcome and Farewell cocktail party and Gala Dinner. 

Things such as gratuities, drinks, travel insurance, port parking and excursions are not included in Ambassador cruise deals. However, you can purchase one of the onboard drinks packages, which also covers gratuities and service charges, at the time of booking.

Author: Bulletin Editor

Role: Cruise Content Editor

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