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Port Maps & Information

Apia, Samoa

Apia Town is the charming capital of Samoa, situated on the north coast of Upolu.


The pleasant beach road is the main stretch for shops, restaurants and hotels. Beach Road follows the harbour wall with its wide promenade. Before the wall was built, a beach lined the waterfront, but now little sand is left except on the harbour sea-bed which is a popular swimming spot with local kids.

The only beach area is a ten minute stroll from central Apia at Vaiala which has several guest houses with ocean views but the main attraction here is not the beach but snorkelling at the Palolo Deep Marine Reserve with its deep blue hole and colourful fish.

There are few distinct features about Apia, the Catholic church being the finest architectural building in town, but overall it has a laid back old world feeling and is swept meticulously clean every morning and afternoon. The small Samoa Museum on Beach Road has a fair introductory to Samoan culture and relics from the past. One of the South Sea legends, Aggie Grey's Hotel, also sits on Beach Road overlooking the harbour and non-guests can enjoy excellent breakfasts, cocktails and a culture show some nights.

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