MSC Cruises on the Fast Track

LEADING CRUISE COMPANY TIES UP WITH FORMULA 1 TO TARGET HUNDREDS OF MILLIONS OF INTERNATIONAL VIEWERS

Leading cruise company MSC Cruises will be seen by hundreds of millions of television viewers around the world this summer, following a tie-up with Formula 1 and Allsport Management. MSC Cruises announced its commitment to trackside advertising at four major Formula 1 races during the Monaco Grand Prix held at the end of May. These four races are Barcelona, France, Germany and will culminate in Sao Paulo Brazil on 2nd November 2008. Pierfrancesco Vago, CEO of MSC Cruises, said: MSC Cruises and Allsport Management have cemented their relationship to celebrate a sport that is watched and followed by the entire world. "We are very proud, as a unique cruise product, to be associated with Formula 1, a magnificent sport with huge international appeal." "It is fitting that a leader in the cruise industry, known for the quality and glamour of their product, looks to Formula 1 to bring additional exposure to their brand. We are delighted to welcome MSC Cruises as a trackside advertiser". added Patrick McNally, CEO of Allsport Management.