Brand New Advertising Campaign From RCI!

Royal Caribbean has now declared itself as The Nation of Why Not – in the first integrated advertising campaign for the line in almost a decade. The campaign even includes a social-networking site; www.nationofwhynot.com and will start with two television adverts from today on ABC and NBC networks. Printed advertisements will launch in forty North American newspapers on 16^th November 2008. The ‘citizens’ of this new ‘nation’ includes those from cruise guests to travel agents – shore-side staff to builders and together, they will bring together the ‘anything is possible’ mindset on Royal Caribbean International Cruises.