Crystal's Soaring Sales

Crystal Cruises has reported that soaring sales for its 2010 cruises continued through to the end of January. Bookings for the month were 205% greater than for the same month in 2009. Additionally, to date, new-to-Crystal guests booked for 2010 are 89% of totals for all of 2009. The update comes shortly after announcing record bookings for its week ending January 11 and its highest January sales in more than five years for same year bookings.

"The close-in booking patterns for 2009 are shifting dramatically," says Bill Smith, Crystal Cruises' senior vice president, sales & marketing. "Savvy travelers and travel agents recognize the value and reputation of Crystal's luxury cruising in 2010, and that we deliver an incomparable experience of service, space, quality and choices. Along with the strong bookings from new Crystal guests, our very loyal Crystal Society members continue to come back - discovering Crystal's many new itineraries and voicing overwhelming compliments for the major redesign of Crystal Symphony. I'd like to think it was Crystal's 20th anniversary that is bringing everyone out this year, but it's probably our guests' pent up demand to celebrate their own anniversaries, birthdays, family getaways, reunions, special interest trips and the emotional enrichment of travel that is nearer and dearer to their vacation hearts."

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