I have just looked up last years 1st edition catalogue and the comparison is £1599 less £100 early bird savings. ie a difference of £210! Since then, you have to take into account the vast increase in air passenger duty and the fuel supplement. You can't blame it all on P&O!
I have been looking on line for a p&o cruise from southampton and having only cruised with princess we have been comparing the prices and they are an awful lot cheaper. for almost the same type of cruise for our family princess is charging about £1000 more and thats with captains circle discount.
A lot of people complain about the expensive prices of drinks on Royal Caribbean and Celebrity Cruises, and how much cheaper they are on P&O. Just do a comparison of a like for like cruise with both companies then you can see why the RCI/ Celebrity option is so much better value for money especially if you can afford the higher end accommodation. We stick to Celebrity cruises as they are all round the best cruises and the best value for money.
As it more a comment than a question why put it it on the Forum ?
Solender has just beaten me to it! Two year's ago the lead-in price (for the Ventura, as Azura wasn't available then) was £1549, and last year, as stated, Azura was £1599 in the 1st edition of the brochure and £1699 in the 2nd edition. I'm not sure, then, how you are coming up with your £500 increase, unless you'd been looking at last minute deals for Jan 2010? The apd taxes alone, especially on long-haul flights, has had a significant impact on fly/cruise prices so this, along with other rising, unavoidable costs, have to be covered somehow.